The Media 10 name originated from me wanting to create a website of Top 10s.

It was early on in the decade just before Buzzfeed hammered “list” articles into the ground which subsequently perpetuated clickbait content across the web.

More clicks, more ad revenue. This isn’t rocket science. It’s also a plague transmitted by the consolidation of corporate media.

Anyway, I’ll lower my pitchfork and step down from my soapbox… for now.

So yeah, lists were everywhere. Not only were they a mine for ad revenue, but they were easy to write and easily digestible for the reader.

In fact I gurantee if I had kept that theme with The Media 10 the website would’ve grown much more than it has.

The online film/TV/game blog scene is massive. The only way you can be successful is to separate yourself. I see all these great blogs and constantly ask myself “what am I offering that they aren’t?”

I’ll still drop the occasional list. My 2017 film list will be released soon as well.

But, before it is read, I wanted to reiterate that “lists” are worthless clickbait that add nothing intellectual to the conversation within the realm of criticism.

Roger Ebert and Gene Siskel were outspoken about their iconic “two thumbs up” campaign being a “dumbing down” of film criticism.

That’s absolutely true, not to mention it’s more digestible and suitable for a TV format where time is of the essence.

Reading is annoying and sometimes hard when so much goes on in our everyday lives. This is why we see people prematurely react to headlines.

We have to be cognizant of nuance. Quit trying to widdle down every complex subject to “black or white.”

My top 10 is worthless, my articles may be worthwhile (I hope!) But all a list does for you is reaffirm your beliefs or shock you. Join the nuanced discussion about what does and doesn’t work and the sociological and psychological ramifications of art in today’s world.